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Investors should carefully consider the investment objectives and risks as well as charges and expenses of an ARK ETF before investing. This and other information are contained in the ARK ETFs’ prospectuses, which may be obtained by clicking here. The prospectus should be read carefully before investing. An investment in an ARK ETF is subject to risks and you can lose money on your investment in an ARK ETF. There can be no assurance that the ARK ETFs will achieve their investment objectives. The ARK ETFs’ portfolios are more volatile than broad market averages. The ARK ETFs also have specific risks, which are described in the ARK ETFs’ prospectuses.

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Defining and Measuring Transparency

January 07, 2022 | The Switch

ARK Invest,

This season of “The Switch” is focused on how transparency can impact an organization’s success. In our first episode, ETF Trends CEO, Tom Lydon, is joined by CEO of Transparency Invest, Dr. Rainford Knight. Transparency Invest believes transparent companies have less friction, superior cultures, greater innovation and create impact that results in higher level growth. To kick off Season 5, Tom and Dr. Knight discuss what it means to be transparent and the six key performance indicators utilized by Transparency Invest.

‘The Switch’

The Switch, a weekly video series created by ARK Invest, aims to correct misinformation and help investors understand ETFs and investing in innovation. Each season, we’re joined by ETF Trends and ETF Database to help us break down a specific topic so that you and your portfolio can stay on the right side of technological change.

We hope every episode delivers that “light-bulb moment” of realization and clarity, ultimately flipping The Switch!


ARK’s statements are not an endorsement of any company or a recommendation to buy, sell or hold any security. ARK and its clients as well as its related persons may (but do not necessarily) have financial interests in securities or issuers that are discussed. Certain of the statements contained may be statements of future expectations and other forward-looking statements that are based on ARK’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance, or events to differ materially from those expressed or implied in such statements.

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Efforts During Periods of Expansion & Contraction

In this episode, we have a new host: ARK Client Portfolio Specialist, Dan White. As always, we’re joined by ETF Trends CEO, Tom Lydon, and CIO, Dave Nadig, to discuss real world evidence of ARK's efforts during expansion and contraction periods. Listen in as we examine the velocity of volatility, role of active management, and the importance of maintaining a long-term investment timeline.


Why Innovation Is Key to an Equity Portfolio

In our final episode this season, ARK Client Portfolio Specialist, Dan White is again joined by ETF Trends CEO, Tom Lydon, and CIO, Dave Nadig to discuss why we believe innovation is key to an equity portfolio. Listen in as we examine how to best understand standard deviation, volatility, risk and how adding innovation could impact one's portfolio.